Our Story

Conscious curation for a better future.

Passionate about protecting our planet and improving the quality of life for all that live on it, Vaughan’s General Store offers a carefully curated selection of clothing and gifts that are designed, manufactured, and distributed in thoughtful and innovative ways by companies that care about minimizing their environmental impact.

We built our business on three pillars.

  • Sustainable Materials

    Whether it's wool, organic cotton or recycled nylon, we ensure the materials used to make our products minimize the impact they have on our environment.

  • Timeless Fashion

    Each piece is hand-picked with longevity in mind. We want you to enjoy our products for years and then pass them down to the next generation.

  • Responsible Production

    We believe we all have a responsibility to take care of each other. This means paying people fair wages, taking responsibility for waste, reducing shipping and so much more.

Wasted fabric is taking a toll on our planet.

The fashion industry is responsible for about 5% of global greenhouse gas emissions and creates over 90 million tons of solid waste each year, ranking third on the list of the sectors with the most harmful environmental impact.

Vaughan’s aims to become a trusted voice in a sea of greenwashing, curating only the most conscious and responsible products, so that all you have to worry about is how good they make you look and feel.

Whether choose to remain blissfully unaware or you simply do not have the capacity to sift through the overwhelming (and frequently misleading) information available out there, our mission is help you navigate your way to a more socially and environmentally mindful closet.

Our storefront

A warm, welcoming, and inclusive space for all bodies. Whether you’re looking to touch, feel, or try on our brands, learn more about planet-friendly fashion, or simply need a place to feel seen – we’re here for you.

The Vaughan’s storefront location can be found at 2576 Agricola Street, across the street from the Fancy Lebanese Bakery and the NSLC. If you live close by, don't be afraid to stop by during our open hours and hang out!

Our main store area is accessed through a small set of stairs; for anyone who is physically impaired, we can make special accommodations as we have a second entrance through our side alley.

Meet the Team


Asher Boates


Alex LeBlanc